Barcelona footballer Lionel Messi has been announced as global brand ambassador for Tata Motors as part of a long-term partnership.

Messi will star in the Indian car manufacturer's new #madeofgreat campaign, and he commented 'I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country... Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for'.